The Challenge
Keep execution consistent across distant stores while coordinating travel, access and local site conditions.
Case Study • Multi-Site Retail Rollout
Canada-wide retail graphics rollout.16,000+ km in the field.
A coordinated commercial graphics installation program spanning multiple Canadian provinces, with store-by-store scheduling, long-distance travel, field installation and completion documentation.
0+KM Travelled
Multi-Province Program
Store-by-Store Execution
FieldPhoto Closeout
The Project
One rollout. Many sites.
One installation partner.
The program required graphics to be installed across stores separated by thousands of kilometres. Each site had its own access, timing and field conditions, but the project still needed to feel like one coordinated installation program.
The Approach
Group sites by region, plan travel efficiently, confirm store access, install supplied graphics and return field documentation.
The Value
Give the project team one Canadian installation partner instead of sourcing a separate installer for each market.
Coast-To-Coast Field Work
The kilometres were part of the scope.
Travel was not a footnote. Moving between regions, ferries, cities and smaller markets was part of delivering the rollout.
Store-By-Store Execution
Different buildings. Same rollout standard.
The store formats changed from site to site—standalone buildings, strip plazas and urban storefronts— but the installation process stayed structured.
More Than Storefronts
Retail rollout work moves inside the store too.
The broader retail program also included interior graphics such as branded freezer and cooler applications. That meant the installation partner needed to handle both exterior storefront work and in-store execution.
✓Client-supplied graphics
✓Store-access coordination
✓Retail fixture installation
✓Completion photography
How The Rollout Ran
Structured from schedule to closeout.
01
Plan Regions
Group sites by geography, travel and required timing.
02
Coordinate Stores
Confirm site contacts, access windows and store readiness.
03
Install
Complete the supplied graphics scope at each location.
04
Document
Return completion photos, field notes and site-specific issues.
What The Project Team Got
One Canadian installation partner.
One consistent reporting loop.
✓Regional travel planning
✓Store-contact coordination
✓Install scheduling
✓Field issue reporting
✓Completion photography
✓White-label friendly communication
The Result
One installation partner.
16,000+ km of coordinated execution.
The rollout was completed across multiple Canadian regions without building a separate installer network market by market. Wicked provided one point of field coordination for travel, installation, site reporting and completion documentation.
Planning A Multi-Location Graphics Program?
Bring Wicked in as the field installation partner.
Send the site list, graphics scope, timing and access requirements. We can help turn a scattered list of locations into one coordinated installation plan.
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